Bleaching 1.0 - Gatsby EX HI-Bleach

It has been quite a while since I colored my hair and was in the mood for something different. Today, I tried out Mandom Gatsby EX-HI Bleach Clear Blond (yikes that was a mouthful). Consider this step number one in a long process of getting to the perfectly extreme hair color.

The result came out pretty standard from my natural hair color. A lot of my previous caramel color was all hacked off anyways, so it was mostly bleaching my semi black/dark red hair (I have naturally red hair mixed in somehow). My hair came out almost like an amber tint in my room lighting. In the sun, the color was noticeably yellow.

Pros: The color came out exactly as advertised on the box. The instructions were easy to understand even though it is in Japanese. Smell was not too unbearable, and my hair came out less scorched than using American bleach. If you have Asian or relatively-manageable hair, this product is perfect. The damage is not as severe as stronger American bleaches.

Cons: The major problem with this product is that the coverage was terrible. It failed to penetrate the sides of my hair, and since there was too little of the mixture it was impossible to touch up those areas. The foamy Palty bleaches would provide better coverage than the Gatsby. This is probably just me, but it actually burned a little too much, something I didn't notice with the past Gatsby bleach or even the Palty brand. The applicator was primitive compared to the other products of its type.

It will obvious take another bleaching in order to achieve platinum blonde, but I will definitely not use this product in the next stage. I am either aiming for the Palty men or women bleaches.

Thanks for reading!